In recent years, the UK’s weather has become increasingly unpredictable, with widespread flooding events across the country in late 2015 and early 2016. One of the main climatic changes that the UK is facing is increasingly wetter winters and a higher threat of similar flood events to those we have seen. Despite continuous coverage by the British press of flooding events, there has been no significant reporting on climate change. This media ‘climate silence’ pushes anthropogenic climate change further out of the public debate.
As the climate changes, it is important that the public engages with and understands the potentially disastrous threats that come with it. Extreme weather events capture the interest of the public but with no social cues to guide the public, uncertainty remains prevalent. One problem is that no single weather event can be conclusively linked to climate change. Regardless, these events can provide an opportunity to link together the effects of climate change and the impact this can have on individuals’ lives.
This research aims to address the psychological distance of adapting to future climate change. By exploring individual perceptions of flooding, this project will look at how climate adaptation has been represented in society. It offers a new perspective on how flood risk and climate change can be successfully communicated to the public.
This project is part of the Acting Together Against Climate Change interdisciplinary scholarship network.