Many Happy Returns – enabling reusable packaging systems

Many Happy Returns aims to enable reusable plastic packaging systems and so reduce the need for single-use plastic. 

We need to change how we use plastic. In the UK alone, plastic waste from single-use packaging amounts to 2.3 million tonnes each year. But it’s not just the waste that’s a problem – it is the waste of a valuable resource such as plastic.

Recycling has become the norm for addressing plastic waste. But recycling is challenging – and it encourages a throwaway culture. Instead of focusing on recycling, Many Happy Returns (MHR) explores reusable packaging systems. By keeping packaging material in circulation for as long as possible, reuse systems could reduce the environmental impact of plastic.

Building on Plastics: Redefining Single-Use, MHR will provide research into consumer reactions to reusable packaging, the role of language in encouraging reuse, and the technical and scientific basis for making reusable packaging. Plus we are working closely with manufacturers, designers, brand owners, retailers and policy makers.

This £1 million project is funded by UKRI as part of the Smart Sustainable Plastic Packaging Challenge (SSPP). You can stay up to date with all our Many Happy Returns enabling reusable plastic packaging news by following us on Twitter.

Want to know more about plastic? Our Many Happy Returns team and Clear On Plastics, a campaign from WRAP, have created a series of videos about the history of single-use plastic ↓


NEWS: Reuse scheme on TUoS campus

University of Sheffield returns to churns for greener milk

NEWS: Our people on BBC's Extinction Compendium

PUBLICATION: combining environmental & behavioural sciences to understand what is required for reusable packaging

NEWS: Lifting the Lid on LCAs in Footprint

Sarah Greenwood in pandemic and plastics report

Our Team: Multidisciplinary Experts

Why we need linguistics and psychology to reduce waste

BLOG: Unapologetically Plastic by Dr Emma Franklin

NEWS: Packaging News & OPRL

NEWS: Global Research & Innovation in Plastics Sustainability

Our Funding

NEWS: Packaging in Focus magazine

NEWS: start of project in Footprint