Many Happy Returns – enabling reusable packaging systems

Many Happy Returns aims to enable reusable packaging systems and so reduce the need for single-use plastic. 

Recycling has become the norm for addressing plastic waste. But recycling is challenging – and it encourages a throwaway culture. Instead of recycling, Many Happy Returns (MHR) explores reusable packaging systems. By keeping packaging material in circulation for as long as possible, reuse systems could reduce the environmental impact of plastic.

Our team will research consumer reactions to reusable packaging and the role of language in encouraging reuse. Also they will examine the technical and scientific basis for making reusable packaging. Plus they will work closely with manufacturers, designers, brand owners, retailers and policy makers.

You can stay up to date with all our Many Happy Returns enabling reusable plastic packaging news by following us on Twitter.

Want to know more about plastic? Our Many Happy Returns team and Clear On Plastics, a campaign from WRAP, have created a series about the history of single-use plastic ↓

 

NEWS: All-party roundtable on reuse for our Many Happy Returns team

NEWS: Sarah Greenwood on Panorama

NEWS: Our co-director gives evidence to EFRA plastic waste committee

Reuse on The University of Sheffield campus

NEWS: Our people on BBC's Extinction Compendium

PUBLICATION: combining environmental & behavioural sciences to understand what is required for reusable packaging

NEWS: Sarah Greenwood in pandemic and plastics report

TEAM: Multidisciplinary Experts

BLOG: Unapologetically Plastic by Dr Emma Franklin

TEAM: Why we need linguistics and psychology to reduce waste

Our Funding