Many Happy Returns – enabling reusable packaging systems

Many Happy Returns aims to enable reusable packaging systems and so reduce the need for single-use plastic. 

Recycling has become the norm for addressing plastic waste. But recycling is challenging – and it encourages a throwaway culture. Instead of recycling, Many Happy Returns (MHR) explores reusable packaging systems. By keeping packaging material in circulation for as long as possible, reuse systems could reduce the environmental impact of plastic.

Our team will research consumer reactions to reusable packaging and the role of language in encouraging reuse. Also they will examine the technical and scientific basis for making reusable packaging. Plus they will work closely with manufacturers, designers, brand owners, retailers and policy makers.

You can stay up to date with all our Many Happy Returns enabling reusable plastic packaging news by following us on Twitter.

Want to know more about Many Happy Returns? Check out this film from the team ↓


NEWS: 'Reuse, Refill, Rethink' - Display at Museum of Brands

NEWS: How to Talk About Plastics

NEWS: Many Happy Returns contributes to Efra Committee report on global plastic waste pollution

NEWS: Rachael Rothman on Deborah Meaden's podcast

NEWS: All-party roundtable on reuse for our Many Happy Returns team

NEWS: Sarah Greenwood on Panorama


TEAM: Multidisciplinary Experts

Our Funding

Reusability by Design

Reuse on The University of Sheffield campus