Emma Franklin is one of our Post-Doctoral Research Associates working on Many Happy Returns. Prior to this role, she was a Research Officer (Research Group in Computational Linguistics, University of Wolverhampton) and a Narrative Strategist (Animal Think Tank).
Emma is a Corpus Linguist with special interests in corpus lexicography, verb argumentation, language-as-activism, and data-driven narrative strategy. Her PhD (2019), supervised by Prof Alison Sealey at Lancaster University, was a novel application of Corpus Pattern Analysis to verbal expressions of animal-killing.
Emma’s role in the project is to construct and analyse two corpora (bodies of text) related to plastics and plastic reuse. These will entail the use of focus groups as well as large-scale web crawling and text scraping. The study will compare the language of manufacturers, retailers and other public-facing bodies with consumer-generated discourse to help inform best-practice recommendations for engaging with audiences around plastic reuse and return.
Prior to her PhD, Emma completed an MRes in Corpus Linguistics at the University of Birmingham (2015), and before that, a BA in English Language and Linguistics at the University of Wolverhampton (2013), where she graduated with first-class honours and the prize for Best Student.
Find out more about Emma’s research at her Google Scholar page here.